B2B businesses thrive on trust, value, and long-term relationships. But many founders struggle to adapt their sales and marketing to this slower, more relationship-driven model. This session dives deep into how to build, sell, and scale in the B2B space.
We start by defining what makes B2B different: longer sales cycles, decision-making hierarchies, and often larger deal sizes. Participants will learn how to identify ideal client profiles (ICPs), qualify leads efficiently, and tailor offers to the unique needs of businesses.
Key topics:
- How to build an outbound sales process that doesn’t feel spammy.
- Writing proposals that convert — without endless revisions.
- Creating value through education-based marketing (webinars, white papers, consultations).
The session includes live role-play exercises and a mock sales pitch scenario, where participants practice tailoring solutions and handling objections with professionalism and confidence.
A segment is also devoted to relationship management — how to retain clients through onboarding, check-ins, and ongoing support. We introduce CRM tools and account management systems suited for small B2B teams.
Attendees walk away with a B2B Sales Toolkit that includes:
- Email templates.
- Proposal formats.
- A pipeline-building checklist.
This session is essential for consultants, agencies, SaaS founders, and service providers looking to sell smarter and build clients for life.
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