This session helps entrepreneurs make sense of their numbers — not for the sake of spreadsheets, but to make faster, smarter, and more profitable decisions.
We begin by asking a simple question: Are you tracking what actually drives your business forward? Most companies measure vanity metrics — likes, impressions, follower counts — while ignoring deeper indicators of financial and operational health.
The session introduces a system for defining, collecting, and acting on key performance indicators (KPIs). We cover metrics across marketing, sales, operations, and finance — all tailored to different business models.
Participants will:
- Learn how to build a simple dashboard (on paper or with tools like Google Sheets, Notion, or Airtable).
- Identify 3 “North Star” metrics for their business.
- Analyze sample data sets to practice drawing insights and making decisions.
A breakout session will include data story workshops, where groups analyze real case studies and present action plans based on data trends.
Everyone leaves with a KPI Tracking Toolkit, including a customizable dashboard template, glossary of useful metrics, and tips for building a data-driven culture inside even the smallest team.
This session is perfect for leaders who are tired of guessing and ready to lead through clarity and confidence.
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