Data-Driven Business: How to Make Smarter Decisions with Metrics That Matter

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This session helps entrepreneurs make sense of their numbers — not for the sake of spreadsheets, but to make faster, smarter, and more profitable decisions.

We begin by asking a simple question: Are you tracking what actually drives your business forward? Most companies measure vanity metrics — likes, impressions, follower counts — while ignoring deeper indicators of financial and operational health.

The session introduces a system for defining, collecting, and acting on key performance indicators (KPIs). We cover metrics across marketing, sales, operations, and finance — all tailored to different business models.

Participants will:

  • Learn how to build a simple dashboard (on paper or with tools like Google Sheets, Notion, or Airtable).
  • Identify 3 “North Star” metrics for their business.
  • Analyze sample data sets to practice drawing insights and making decisions.

A breakout session will include data story workshops, where groups analyze real case studies and present action plans based on data trends.

Everyone leaves with a KPI Tracking Toolkit, including a customizable dashboard template, glossary of useful metrics, and tips for building a data-driven culture inside even the smallest team.

This session is perfect for leaders who are tired of guessing and ready to lead through clarity and confidence.


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